Channel Partner Programmes help guide a person with direct influence over a sale to recommend one product or service over another. They can increase market share, profitability and value-added sales with a measurable return on investment.
Our Targeted Incentives Channel Partner Programmes are designed to be exciting, fun and engaging. Participants can accrue reward points each time a qualifying sale is made which are then redeemed online for a fantastic array of rewards and experiences.
Motivating a third-party sales channel requires excellent communications. We create all the on and offline communications in-house and take the workload away from our client by managing the programme in its entirety.
We can educate too, via our bespoke training and feedback modules we engage with participants to promote a deeper understanding and commitment to our client’s business so that long after the programme has ended they will continue to act as supporters and brand advocates.
How it Works
We offer a no-obligation consultation by telephone, a web demonstration or an onsite meeting taking time to really understand the desired outcome of the programme.
The planning stage is crucial to determine the required return on investment and communications strategy, following which a transparent quotation with no hidden costs will be presented.
We can create a Targeted Incentives Channel Partner Programme to suit any budget and our experience of managing programmes for clients such as Rotary, Beko, Smeg, and others means we have a built up wealth of knowledge and experience.
We create all the collateral needed effectively introduce the scheme to your sales team.
We help generate scheme registrations via both on and offline communications tools such as video messages, e-shots, taster brochures, letters, leaflets and posters:
STRATEGIC AND TACTICAL
In industries where competition is fierce a Channel Partner Programme can work as a key differentiator for our clients. TerryberryReward creates a sustainable advantage over competitors by capturing the commitment of the front-line order makers who are registered in the programme. Channel Partner Programmes are valuable too as a short-term sales stimulator, in preparing and engaging the channel to compliment a client’s wider marketing strategy. They are commonly used to support new product launches, advertising campaigns and seasonal sales drives.
CHANNELS TO MARKET
Our Channel Partner Programmes have been successfully implemented to achieve a variety of objectives:
MANUFACTURERS AND BRAND OWNERS
Driving retail sell-in and sell-through:
- An individual buyer is rewarded to increase stock levels and repeat orders.
- Individual store or call centre sales staff are encouraged to recommend a brand or product at the actual point-of-sale.
- Teams or stores are engaged as a collective to achieve a group target and share success.
SALES AGENTS & BROKERS
- Sales agents, brokers and introducers can be stimulated to maintain their support over time steering their activities to mutual advantage.
- The benefit of using non-cash reward points means the client can flex a programme to suit changing business needs.
- TARGETS & GOALS
Reward points are allocated to each product or sales category. For each qualifying sale, data is collated and points awarded. If required targets can also be set where points cannot be redeemed until a pre-determined criteria is achieved, such as percentage sales increase over last year or number of new accounts won.
- ENGAGEMENT & REGISTRATION
A client may have contact data and know exactly who they want to include into the programme or may want to invite new registrations. We handle all these elements with the client having control of the vetting and authorisation process so only required participants are activated.
- FLEXIBILITY AND SALES DRIVERS
A Targeted Incentives Channel Partner Programme is ultimately flexible and can be amended and updated on-the-fly to respond to changing requirements. For example: should a target shortfall mean a specific product or category needs to be driven harder for a short period of time then additional reward points can be immediately allocated to stimulate sales. We handle all the communications to achieve maximum sales impact.
- TRAINING AND DEVELOPMENT MODULES
We can build into the programme bespoke training modules to enhance the effectiveness of a programme for both the client and participant. They range from a simple quiz or questionnaire to check the current knowledge-base to more comprehensive video inserts of existing training materials. We collate and feedback the data which can be used to identify future training needs and influence channel communications strategies.
- ONGOING COMMUNICATIONS
Clients also have direct access to the reward platform administration so they can upload images, messages and other updates to drive engagement and topicality. There is also a suite of Management Information tools available to easily help review the return on investment from the scheme.
We take care of everything from website design and communications to the sourcing and home delivery of the reward, since 1990 we have delivered over 1.2 Million high quality items to delighted scheme participants directly from our distribution facility in Cheshire.
A friendly dedicated account manager is responsible for each scheme, participants can contact them directly via the reward website or can email or phone them directly. They are on hand to answer any queries and to provide a first class user-experience.
Branded Reward Website
We create for each client their own company branded and themed reward website which is easily accessible by phone, tablet or desktop computer. It has been carefully designed to be engaging, fun and intuitive so that each salesperson becomes motivated to reach their targets and earn their rewards.
A username and password are issued for security and the user is welcomed to their account with custom messaging, they can browse to see how many points they have earned and where they can choose from an enticing array of over 3,500 rewards, experiences and days out.
We deliver the reward through our own distribution facility to a home or business address and can include a client’s training materials and communications making the whole experience personal, unique and memorable.
LEARN MORE ABOUT OUR EXCLUSIVE REWARDS